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Sam is the cook and owner behind the counter at Apollo Seafoods — the friendly face regulars have come to know on Gellibrand Street. Proud of his Greek heritage, Sam turned a family love of seafood into Colac's go-to spot for flake, souvlaki and proper hand-cut chips. The story started long before Sam. In 1959, his grandfather Theodore opened his first fish & chips shop shortly after arriving in Australia aboard the USS General W.C. Langfitt, later taking over a stall at the local market. Three generations on, Sam carries that same standard: fresh, locally-sourced Australian and New Zealand seafood, battered to order and served with a smile. Whether it's the "best souvlaki in Victoria" (as one Tripadvisor reviewer put it), the gluten-free potato cakes, or a simple feed of flake and chips, Sam has made Apollo a Colac landmark.